Corporate Social Responsibility of IKEA company Essay

Corporate Social Responsibility of IKEA company - Essay Example 47). Consumption rate is expressed in terms of preference to the products and services and the way customers feel and perceive they can associate with the values of the organization or its cause. Pressure to be the best corporate citizen also emerges from the business consumers who buy the components as well as raw materials from the dealers and desire them to act in an ethically acceptable way and environmentally sound manner. This study analyses the case of IKEA’s corporate social responsibility initiatives, devotions and communications and relation to various stakeholders in the Soviet Union. IKEA as a company provides an amazingly rich case for analyzing CSR. IKEA is the biggest global firm dealing in furniture retail chains. The company has enjoyed the privilege of high profile marketing achievements. The retail turnover of the organization has risen up by about 400% in the past ten years (Porter and Kramer, 2006; p. 57). The business model of the firm is based on the concept of getting the control over tactical resources especially via logistical management of a network that consists of 1,500 dealers in 50 emerging and developing nations. The dealers assume the mediators and supply the materials straight to IKEA, which reduces the costs associated with retailers to enable the company to provide low cost furniture to the consumers. Nonetheless, the seeming elimination of the globe’s natural forest has led to a piling pressure on IKEA from various advocates of environment and its global outlook which has made it a spotlight of protesters of anti-globalization. Hence IKEA has included concerns of sustainability, in particular the CSR principles (Economist, 2005: p. 13). With approximately 298 retail stores in about 26 country outlets and 139, 000 employees across the globe, IKEA Group has continued to grow its services in wood sourcing, value chain sales to