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Assign ment 1 Roll 10126006 heel Awais Nawaz TSCM APT-304 Tasks 1. Identify Products range they exact in H&M filth deals in Assecories Suitning for women& men steep volume spurt basics for men&women Swimwear Nightwear Underwear Ladies footwear Cosmetics Childrenwear Children app argonl 2. Identify Customers (Consumers) H&M check offs customers ar Men Women Teenagers Children 3. Identify Means of tilt (Why will consumer buy the harvest-tides ) H&M retail stores have products that ar High Fashionable & graphic symbol at low prices.H&M has progress technology integration such(prenominal) as EDI, GPS and RFID. ? EDI H&M stores apply EDI scheme to check the availability of the product in new(prenominal) stores. ? GPS engine room H&M has GPS technology, customers collapse a picture of virtual articles of costume and pinpoint a shoppers location store where they did window shopping. ? RFID H&M used RFID system to track its product inventory and real time l ocation acsess for products in wargonhouse. thither are differnet competitors of H&M standardized Express Zara NY&C endlessly 21 1 GAP 4.Which are the infrastructure related aspects the society excels in H&M tick has its proclaim diffusion tenderness are quite good. H&M does not own whatever factories. Instead, clothes and other products are fit out from near 700 independent providers, primiraly in Asia and Euorpe. H&M has 2200 retail stores fit in 40 countries around world. 5. Product sources Soureces of H&M trade name are Asia and Euorpe. About 2 third of thier supplier have turnout in Asia. Asia product suppliers are China Compodia India Pakistan In dosia sec Korea and Sri Lanka.The remaining suppliers are in Europe for the or so dissolve. They are 6. Tur constitute Italy Portugal Greece Bulgaria Romania Lithuania Poland and England. Supplier processes Suppliers for H&M distinguishs are plenteous production, private brand and branded manufa cture. total production Supplier buys every(prenominal) the material and is responsible for them. H&M gives design and product specifications to its suppliers. tete-a-tete brand H&M supplier is responsible for timbre and H&M retailer may contribute all faulty goods returned to them by the consumer. Branded manufacturing All Design is done by the H&M. marketing and Retailing are controlled by H&M. 7. Retail processes H&M has its own retail Outlets. A key ingredient in sell success is the strength of a companys distribution channels. In some markets H is collaborating with franchise partners, but franchising is not part of the general expansion strategy. 8. Brand retailer H is a brand retailer, becuase of the following factors 9. It has its own product designs. market Sourcing And Retailing. Product conceptsProduct concept of H is that to offer high fashion and shade products at the best price, quality also means that the products moldiness be manufactured in outdoo r(a) that is environmentally and socially sustainable. 10. Marketing strategy H brands marketing strategy is Generating account book of Mouth through fashion and quality at the best price and other mediums such as Outdoor advertizing Direct market H Magazine Fashion blog http//www. popbee. com/ telly advertisements Print advertisements E-marketing H own website (www. m. com). 3 11. Draw a total Chain Model supplying Chain Model Retailers Locations Africa(Egypt, Morocco) Asia(China,Japan, Saudi Arab, UAE,South Korea, Singapor, ThaiLand, Oman) North America( Canada, US) South America Chile Europe( Germany, UK, France, Spain, Italy, Russia, Finland, Turkey, Switzerland, Norway, Greece, Poland) Distribution web Own Distribution internet Swedish Sourcing Locations Asia(China, India, Pakistan, Sout Korea, Sri Lanka) Euorpe(Turkey, Italy, Greece, Poland, England) 4H CaeAssignment 1 Roll 10126006 Name Awais Nawaz TSCM APT-304 Tasks 1. Identify Products range they deal in H&M brand deals in Assecories Suitning for women& men High volume fashion basics for men&women Swimwear Nightwear Underwear Ladies Footwear Cosmetics Childrenwear Children apparel 2. Identify Customers (Consumers) H&M brands customers are Men Women Teenagers Children 3. Identify Means of Competition (Why will consumer buy the products ) H&M retail stores have products that are High Fashionable & Quality at low prices.H&M has advanced technology integration such as EDI, GPS and RFID. ? EDI H&M stores used EDI system to check the availability of the product in other stores. ? GPS Technology H&M has GPS technology, customers snap a picture of virtual articles of clothing and pinpoint a shoppers location store where they did window shopping. ? RFID H&M used RFID system to track its product inventory and real-time location acsess for products in warehouse. There are differnet competitors of H&M like Express Zara NY&C Forever 21 1 GAP 4.Which are the infrastructure related aspects the company excels in H&M brand has its own distribution centre are quite good. H&M does not own any factories. Instead, clothes and other products are commissioned from around 700 independent suppliers, primiraly in Asia and Euorpe. H&M has 2200 retail stores operate in 40 countries around world. 5. Product sources Soureces of H&M brand are Asia and Euorpe. About two third of thier supplier have production in Asia. Asia product suppliers are China Compodia India Pakistan Indonesia South Korea and Sri Lanka.The remaining suppliers are in Europe for the most part. They are 6. Turkey Italy Portugal Greece Bulgaria Romania Lithuania Poland and England. Supplier processes Suppliers for H&M Brands are Full production, private brand and branded manufacture. Full production Supplier buys all the material and is responsible for them. H&M gives design and product specifications to its suppliers. Private brand H&M supplier is responsible for quality and H&M retailer may return all faulty goods returned to them by the consumer. Branded manufacturing All Design is done by the H&M. Marketing and Retailing are controlled by H&M. 7. Retail processes H&M has its own retail Outlets. A key ingredient in retailing success is the strength of a companys distribution channels. In some markets H is collaborating with franchise partners, but franchising is not part of the general expansion strategy. 8. Brand retailer H is a brand retailer, becuase of the following factors 9. It has its own product designs. Marketing Sourcing And Retailing. Product conceptsProduct concept of H is that to offer high fashion and quality products at the best price, quality also means that the products must be manufactured in away that is environmentally and socially sustainable. 10. Marketing strategy H brands marketing strategy is Generating Word of Mouth through fashion and quality at the best price and other mediums such as Outdoor advertising Direct market H M agazine Fashion blog http//www. popbee. com/ Video advertisements Print advertisements E-marketing H own website (www. m. com). 3 11. Draw a Supply Chain Model Supply Chain Model Retailers Locations Africa(Egypt, Morocco) Asia(China,Japan, Saudi Arab, UAE,South Korea, Singapor, ThaiLand, Oman) North America( Canada, US) South America Chile Europe( Germany, UK, France, Spain, Italy, Russia, Finland, Turkey, Switzerland, Norway, Greece, Poland) Distribution Network Own Distribution Network Swedish Sourcing Locations Asia(China, India, Pakistan, Sout Korea, Sri Lanka) Euorpe(Turkey, Italy, Greece, Poland, England) 4