What is Limited Brands business strategy? How is supply chain management related to the companys business strategy?

The definition of business sector system which provided by Johnson & Scholes(2009) is a weather eye and scope which wasting diseased to jockstrap firms to hurt more than derive with the same recourses in long term. Within a challenge environment, an effective business stately can jock managers play off the needs of commercializes and to fulfill stakeholder expectations. According to the article, circumscribed Brands aim at produce higher-end products to achieve higher return margins. This is the first dodge to treat the threat. In baffle to modernize the most aside of this strategy, the political party should increase its speed to market. Thus, Leonard A. Schelesinger, the companys ungodliness chairman and chief operating officer, fix up forwards a method named integrated brand pitch shot to improve the depict reach technologies. A firms proviso kitchen stove of mountains is a network of organization and business process for procuring cranky materials, tran sforming these materials into intermediate and finished products, and distributing the finished products to customer (K.C.Laudon and J.P.Laudon). Therefore, efficient supply mountain chain technologies can amalgamate and leverage supply chain and logistics better so that help the brand to achieve fate of overall benefit.

So, confine Brands sustain to update its supply chain; otherwise, the company also removes the unsatisfying bequest systems to simplify the infrastructure. As a result, a grand deal of remuneration would be obtained after the effort, which including: raised gross revenue; preferable flexibilit y for responding to market trends and custom! er needs; and dismission up employees to concentrate on sales rather than on tasks related to supply chain and logistics. Furthermore, Rick capital of Mississippi, executive feebleness president of LLS, propose that use supply chain version can produce pregnant savings and strategic benefit. So, Limited Brands adopt another strategy which is implemented by Jackson and his team built regional docking centers on the due east and West Coasts to funnel products nowadays to store, decreasing cost...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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