Aqualisa Quartz: 'simply a better shower'

IntroductionA significantly innovative product conk outed by Aqualisa, in terms of both cost and quality, has been facing challenges in the grocery since its launch four months ago. The product described by oneness of the customers (a plumber) is a push-fit-connect-youre done shower and offers the customers what they (the plumbers) want. Despite the above facts, Quartz has peck poor sales and has not met the companys expectations. Hence, the companys managing director, Harry Rawlinswon, a HBS downward(a) who has the itch to think big is faced with many key decisions regarding the companys food marketing strategy. He is re-evaluating their quick strategy regarding the overall positioning of the product, distribution behaviour and soundly pricing and promoting Quartz. This report analyzes Aqualisas existing strategy, beginning with market segmentation and customer behaviors leading to the 4Ps (Product, Place, Price and Promotion). base on the analysis, recommendations ha ve been provided that will help Aqualisa in developing an good marketing strategy. U.K Shower groceryU.K. Shower market is consists of customers who are diverseness of uninformed about the showers and do understand the product options. ground on the information in the case, they can be carve up up into mainly two categories of customers: individual buyers and property developers. each of these is throw out subdivided based on two variables: terms and customer behavior.

The card below, lists a few characteristicsFigure 1: Market Segments based on Price v. Customer BehaviorA detailed definition of the above bode is as follows, along with the product ! that Aqualisa offers to bring home the bacon to their need. Quartz is a new product for Aqualisa, and hence identifying the characteristics of their existing customers is important. Aqualisa needs to develop an effective positioning strategy for Quartz, so that it does not take their existing products and also gains substantial insertion into the market at the same time. If you want to get a full essay, target it on our website: OrderCustomPaper.com

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